When you browse across the Internet it’s likely for you to encounter all kinds of banners in all kinds of sizes. Lucky for us, there are some standards too. And their role is to reduce the amount of work for agencies when faced with the problem of creating many banners and similar sizes for different publishers.
Ad size | Name | Where it’s featured | Supply |
300×250 | Medium Rectangle | Embedded within or at the end of articles | Good inventory |
336×280 | Large Rectangle | Embedded within or at the end of articles | Good inventory |
728×90 | Leaderboard | Placed on top or in inserted in an article | Good inventory |
300×600 | Half Page | Featured in the right or left hand side | Growing inventory |
468×60 | Banner | Featured in small spaces inside or on the left in articles | Limited, declining inventory |
234×60 | Half Banner | Featured in small spaces inside or on the left in articles | Limited, declining inventory |
120×600 | Skyscraper | Featured in websites sidebars | Limited inventory |
160×600 | Wide Skyscraper | Featured in websites sidebars | Good inventory |
970×90 | Wide Skyscraper | Top of website pages | Limited inventory |
200×200 | Small Square | Usually featured in the right hand sidebar | Limited inventory |
250×250 | Square | Usually featured in the right hand sidebar | Limited inventory |
Sorce : adstargets