Standard banner sizes for advertising

When you browse across the Internet it’s likely for you to encounter all kinds of banners in all kinds of sizes. Lucky for us, there are some standards too. And their role is to reduce the amount of work for agencies when faced with the problem of creating many banners and similar sizes for different publishers.

Ad size Name Where it’s featured Supply
300×250 Medium Rectangle Embedded within or at the end of articles Good inventory
336×280 Large Rectangle Embedded within or at the end of articles Good inventory
728×90 Leaderboard Placed on top or in inserted in an article Good inventory
300×600 Half Page Featured in the right or left hand side Growing inventory
468×60 Banner Featured in small spaces inside or on the left in articles Limited, declining inventory
234×60 Half Banner Featured in small spaces inside or on the left in articles Limited, declining inventory
120×600 Skyscraper Featured in websites sidebars Limited inventory
160×600 Wide Skyscraper Featured in websites sidebars Good inventory
970×90 Wide Skyscraper Top of website pages Limited inventory
200×200 Small Square Usually featured in the right hand sidebar Limited inventory
250×250 Square Usually featured in the right hand sidebar Limited inventory

Sorce : adstargets