Standard banner sizes for advertising

When you browse across the Internet it’s likely for you to encounter all kinds of banners in all kinds of sizes. Lucky for us, there are some standards too. And their role is to reduce the amount of work for agencies when faced with the problem of creating many banners and similar sizes for different publishers.

Ad sizeNameWhere it’s featuredSupply
300×250Medium RectangleEmbedded within or at the end of articlesGood inventory
336×280Large RectangleEmbedded within or at the end of articlesGood inventory
728×90LeaderboardPlaced on top or in inserted in an articleGood inventory
300×600Half PageFeatured in the right or left hand sideGrowing inventory
468×60BannerFeatured in small spaces inside or on the left in articlesLimited, declining inventory
234×60Half BannerFeatured in small spaces inside or on the left in articlesLimited, declining inventory
120×600SkyscraperFeatured in websites sidebarsLimited inventory
160×600Wide SkyscraperFeatured in websites sidebarsGood inventory
970×90Wide SkyscraperTop of website pagesLimited inventory
200×200Small SquareUsually featured in the right hand sidebarLimited inventory
250×250SquareUsually featured in the right hand sidebarLimited inventory

Sorce : adstargets